28 May 2022

India is a huge consumer market and, if you can't sell your wear here, you are a failure. Everybody and every marketer and vendor is out to woo the massive Indian consumer base. If you have failed initially, hold out some more and try again. It is not as if tempting an Indian consumer is hard, especially since the purchasing power of the population is on the rise.

'Kashmir Ki Kali' Sharmila Tagore to headline star-studded J&K film fest in Pune

'Kashmir Ki Kali' Sharmila Tagore to headline star-studded J&K film fest in Pune

Pune, May 22 (IANS) The first dedicated 'Jammu and Kashmir International Film Festival' -- with a mega dollop of glamour and political personalities -- shall open here on June 11, attracting a wide variety of filmmakers and other celebs from all over, an organiser said here.

Florian Hurel speaks about the struggle to create the perfect Cannes look for Tammanah

Florian Hurel speaks about the struggle to create the perfect Cannes look for Tammanah

Mumbai, May 20 (IANS) French hair and make-up expert Florian Hurel styled 'Baahubali' actress Tammanah Bhatia this year for the prestigious Cannes Film Festival and he couldn't be happier with the result. However, it was no easy feat.

Tejasswi Prakash, Urvashi Rautela, others set trending summer anthem with 'Cool for the Summer'

Tejasswi Prakash, Urvashi Rautela, others set trending summer anthem with 'Cool for the Summer'

Mumbai, May 16 (IANS) Popular names such as Tejasswi Prakash, Urvashi Rautela, Rashmi Desai and Avneet Kaur among many others have set the temperature soaring by creating fun reels on Instagram with the track 'Cool for the Summer', a song by international sensation Demi Lovato.

What Ails Hindi Cinema? A lot (IANS Column: B-Town)

What Ails Hindi Cinema? A lot (IANS Column: B-Town)

One of the watchwords of filmmaking in India was the word 'Identification'. The other equally relevant term was 'Universal Appeal'. And making a film with these two aspects in mind, a maker was expected to deliver a wholesome entertainment package of around two hour and half.

'Closet writer' Ranveer Singh talks about the power of tragic humour (IANS Interview)

'Closet writer' Ranveer Singh talks about the power of tragic humour (IANS Interview)

Mumbai, May 13 (IANS) Bollywood star Ranveer Singh, whose latest film 'Jayeshbhai Jordaar dropped in theatres on Friday, has a penchant for different forms of humour, more so tragic humour and satire which the film hinges on. For him, satire and tragic humour are sharp weapons for making a social commentary in the face of a crisis.